We want to be in a position where we can always say we are ahead of the curve. We want to be on a platform that can move with us wherever we need to go and be flexible and dynamic.
Collin Moody, Chief Transformation Officer
Alberta Motor Association
Meet Alberta Motor Association
Meet Alberta Motor Association
Growing Product Portfolio and Customer Base
The Challenge
Alberta Motor (AMA) needed a technology stack that would help it stay current and keep pace with digital advancements to enhance customer experience, allow it to be agile, and future-proof its operations.
The Solution
AMA successfully migrated to InsuranceSuite on Guidewire Cloud, which has positioned the insurer to stay ahead of the curve, meet digital and customer experience expectations, and remain agile.
Alberta Motor Association
How Alberta Motor Association Engages, Innovates, and Grows Efficiently
How Alberta Motor Association Engages, Innovates, and Grows Efficiently
Business Benefits
- Increased speed-to-market for new product offerings
- Positioned to deploy a new usage-based insurance solution
- Diversified portfolio of products
The Story
Formed in 1926, Alberta Motor Association (AMA) was established to make things better for motorists, lobbying for safer roads and lower fuel taxes. Now one of the largest membership organizations in Alberta, AMA offers a variety of products and services to help its nearly one million members protect the things they care about most. In 1962, AMA launched its insurance program and in 2016, it became a Guidewire InsuranceSuite, DataHub, InfoCenter, and CustomerEngage customer.
In recent years, AMA Insurance began facing demands from its insurance base to remain current. To stay on pace with member expectations, AMA decided to take its technology stack to the next level and subscribe to InsuranceSuite on Guidewire Cloud.
“Teaming up with Guidewire and our sister club in Ontario, CAA South Central Ontario, in 2016 got us on the right foundation,” says Collin Moody, Chief Transformation Officer. “We started to recognize that we were beginning to outpace some of the current platform capabilities and we saw that the cloud was where all the advancements were happening and the investment going.”
The main drivers for AMA’s decision to migrate to Guidewire Cloud are to be on a platform that positions the insurer for future success, to keep up with digital and customer experience expectations, and to be current and agile.
“We wanted to be in a position where we could always say we are ahead of the curve,” noted Moody. “We wanted to be on a platform that would move with us wherever we need to go and be flexible and dynamic.”
In January 2023, AMA Insurance went live with InsuranceSuite on Guidewire Cloud for all lines of business in both personal and commercial products.
The migration went smoothly, and the excitement around capabilities is top of mind.
We are looking forward to taking advantage of the information that comes from Explore and Predict. In addition, one of our major initiatives is usage-based insurance, and we are going to leverage the out-of-the-box UBI solution provided by Guidewire.
Matt Gillespie, Associate Vice President of IT
Alberta Motor Association
Another advantage of the new platform is that product changes can now happen in days rather than months. "If we implement on a Monday, it will already be in production by Wednesday — three days later,” said Rand. “We're not talking two rate changes; we're talking across 11 different products and thousands of different rates."
Rothfuss highlighted the impact on the bottom line, "We have doubled our profitability over the last two years, and part of that is absolutely due to being able to ask the right questions and have the right pricing on accounts thanks to the fast turnaround that we get in InsuranceNow."
With InsuranceNow in place, Velocity can expand to new markets. "Today, we have two business segments, but I can easily see that we'll be able to add a third, a fourth, a fifth business segment in pretty rapid succession with InsuranceNow by our side," Rothfuss said.
The platform's efficiency positions Velocity for even more growth and the delivery of innovation and the highest level of service to its agents and customers.
Guidewire products that made it possible
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