Insurance Customer Attitudes: Research Studies 2021

Insurance Customer Attitudes: Research Studies 2021

Consumer survey 2021 - Learn about insurance customer attitudes towards insurance and insurers.

Love, hate or indifferent…..? UK insurance consumer opinion on insurers 2021

In April 2021 Guidewire commissioned three parallel surveys in France, Germany, and the UK, to gather the opinion of insurance customers on insurance and their insurer. Market research agency, Censuswide, surveyed a representative sample of 3,000 insurance customers in the three countries, aged 18 to 55+ years old.

The objective was to gather insight into how insurers might improve customer relationships, enhance their products and services, and consider new offerings.

In our 2020 research there was evidence of COVID-19 adding to the negative feelings consumers held about their insurers. How have further periods of lockdown and economic uncertainty impacted the attitudes of insurance customers?

White Papers

White Papers
The results of our UK research can be viewed here.

The results of our French research can be viewed here.

The results of our German research can be viewed here.

Press Releases

Press Releases

UK Research
UK Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research

Guidewire Research Shows Lack of Insurance Customer Awareness Regarding Work from Home Coverage

French Research
French Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research

German Research
German Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research

Related Articles

Related Articles

Here are related Guidewire articles and resources that you may find of interest.

Beyond Convenience: Claims Reimagined
White paper - May 2021

Discover Your New Usage-Based Insurance Solution
Blog - May 2021

Enabling Digital Transformation: It’s Never “Done”
Blog - April 2021

A Glimpse into the Future of Claims
Blog - March 2021

Top 5 Imperatives of 2021: Insurer Priorities, Challenges, and Successes
White paper - 2021

Unlock Business and IT Agility with Guidewire Cloud
White paper - October 2020

Improve Your Customer Experience
White paper – 2020

Shift Technology’s Jeremy Jawish on AI’s Impact on Claims
Podcast - November 2020

FRISS’ Jeroen Morrenhof on Transforming Insurers Into Fraud-Fighting Superheroes
Podcast – August 2020

Aviva Italy’s Vittorio Giusti on Creating a Better Customer Experience
Podcast – June 2020

FRIDAY Achieves Guidewire Implementation in Record Time of 60 Working Days
Case study – June 2020

Topdanmark’s Thomas Erichsen on Leveraging Technology to Deliver Superior Customer Experience
Podcast – May 2020



If you are interested to see our 2020 research it can be viewed here.